Why Homejoy Failed: Inside the $40M Cleaning Startup’s 2015 Collapse

Why Homejoy failed comes down to one broken week in July 2015 but the real story starts two years earlier. Homejoy, a San Francisco cleaning startup that had raised nearly $40 million and booked cleanings in 35 cities across four countries, told its staff, in a single blog post, that it was done. No auction, … Continue reading Why Homejoy Failed: Inside the $40M Cleaning Startup’s 2015 Collapse